By Daniel Lang - Managing Director
If you’ve never heard of the ‘Canberra Bubble’ you’re definitely not alone. The good old Canberra Bubble is what Scott Morrison and his team of advisors and consultants created after what would have no doubt been a hectic and draining brainstorming session.
In real terms, it’s a created myth that allows Morrison bash a shadow bad-guy and try and ratchet up his average Aussie credentials in the build-up to an election he’ll almost certainly be dumped out of office in.
The big wigs and media types in Canberra are fully aware that what they perceive as the average Aussie, no doubt some cheeky but kind-hearted larrikin who doesn’t mind a few beers at the pub with the boys before trundling home to tend to the lawn and his shed is at the point where he’d be turning off the television when someone like Scott Morrison turns up.
Even in his finest Hurley or Ripcurl cap (does anyone remember the baseball caps before he got the top job?), Scott Morrison is failing miserably at trying to portray himself as a daggy dad who just happens to be sitting in the most important chair in the country.
Simply put, there aren’t many people out in the real world buying up old ScoMo’s schtick and that’s not entirely surprising given there really isn’t such a thing as the average Aussie any way.
We are a country of 23 million odd people. Culturally diverse, we are all so different and unique in our own way and right now, the only thing that is bringing most of us together is how sick and tired we are of the same old shenanigans coming out of that famous Canberra Bubble.
I get why the daggy dad, larrikin Aussie approach appealed to the Liberal decision makers. They were handed a fairly blank canvas with a pretty nasty backstory and asked to move the image away from Mr Harbourside Mansion quickly enough to salvage some seats and avoid a bloodbath at the next federal election.
Whether they’ve succeeded or not will, of course, be up to the ballots when an election is finally called, but it’s hard not to cringe at the cheap and nasty attempt to play up to a stereotype that doesn’t exist anymore and, let’s be honest, may have never really existed in the first place.
No amount of hip-hop inspired videos ‘accidentally’ shared to social media and a fair wedge of good old ‘ocker when it comes to fronting the cameras in his low-budget selfie-style attempts at being one of the boys can salvage the reputation of a man who once accused nine staff from charitable organisation ‘Save the Children’ of coaching children into self-harm on Nauru.
An enquiry found that to be a complete load of shit. How many of us see Mr Morrison as a complete load of shit at the ballot will be interesting.