By Daniel Lang - Managing Editor
Picture credit: AMD Law Group
Let me start like any addict would, by telling you a little about myself and confirming that I do, in fact, have a problem.
My name is Daniel. I'm a 29-year-old writer who spends his days working in the public sector. I don't drink alcohol at all, haven't in the better part of a decade. I don't smoke, I've literally never touched a cigarette and while I do gamble on the ponies and sport occasionally, I'm hardly one to go over the top or spend more than a few bucks.
My problem, and it's fast becoming a big one, is being a brand whore. Show me a piece of clothing or a new pair of shoes with the right logo on it and I'll buy it. Nike, Adidas, Puma, Under Armour, I buy it all and I love it.
I'm sitting at home in my apartment right now, my dog is lazily watching me as I sit perched with a laptop on my lap but it's what I'm wearing that stands testament to my problem.
My shoes? Nike. Free Run 5.0 size 13s to be exact. My pants? Brand new Nike tracksuit pants. My top? Well, I'm wearing a white shirt with a huge blue swoosh on the front and a hoodie that bears the same logo. That's right, head to toe, today I went with Nike.
Normally, I'll try and break things up so I'm not strolling around looking like a walking billboard but today, without even thinking, I've gone with a combination that makes me look like I had just robbed my local Nike store.
Coincidentally, the nearest Nike store to my home is about two minutes away by foot. The same centre has a JD Sports, Rebel Sports and a Foot Locker. I've bought gear from each one of them and often, when I've got nothing better to do, I stroll over just for a casual look at what gear is in stock and what's on the way.
It's not the sort of problem that will have an effect on the community. There's no epidemic on the horizon, mothers won't be watching breakfast television in the hope of getting a tip on how to wean their teenage child out of being a brand whore but trust me, it's a real issue and one that has a distinct effect on my bank account, if nothing else.